# 分析广告表现 标准 URL： https://sosoapi.ai/zh-hans/docs/mcp/ads-performance-analyze `sosoapi_ads_performance_analyze` 使用明确归因及确切来源哈希，分析有数量上限的客户提供付费报表。不会访问平台或声称盈利因果关系。 ## 配置与传输方式 配置：full 传输方式：stdio、http 选择 core 或 full 以控制客户端显示的工具；这不会变更权限。本地文件上传需要 stdio，无法通过 HTTP 使用。设置 SOSOAPI_OUTPUT_SCHEMAS=1 可在探索结果加入输出schema。无论是否启用此设置，工具皆会返回结构化结果。 ## 权限与副作用 注解帮助客户端描述工具。每次调用仍会检查用户身份验证、角色、资源访问和能力授权。 ```json { "readOnlyHint": true, "destructiveHint": false, "idempotentHint": true, "openWorldHint": false } ``` `/advertising-api/performance/analyze` — agent:advertising_read；synchronous_http_response ## 输入字段 ```json { "type": "object", "properties": { "workspace_id": { "type": "string", "format": "uuid" }, "source_kind": { "type": "string", "enum": [ "customer_import", "official_meta_api" ] }, "source_id": { "type": "string", "minLength": 1, "maxLength": 100 }, "provider_api_version": { "type": "string", "enum": [ "v26.0" ] }, "provider_account_id": { "$ref": "#/$defs/s1" }, "currency": { "type": "string", "pattern": "^[A-Z]{3}$" }, "timezone": { "type": "string", "minLength": 1, "maxLength": 100 }, "level": { "type": "string", "enum": [ "campaign", "adset", "ad" ] }, "start_date": { "$ref": "#/$defs/s2" }, "end_date": { "$ref": "#/$defs/s2" }, "action_attribution_windows": { "minItems": 1, "maxItems": 1, "type": "array", "items": { "type": "string", "enum": [ "1d_click", "7d_click", "1d_view" ] } }, "action_report_time": { "type": "string", "enum": [ "impression", "conversion" ] }, "conversion_action_type": { "$ref": "#/$defs/s3" }, "revenue_action_type": { "$ref": "#/$defs/s3" }, "complete": { "type": "boolean" }, "rows": { "maxItems": 500, "type": "array", "items": { "type": "object", "properties": { "account_id": { "$ref": "#/$defs/s1" }, "account_currency": { "type": "string", "pattern": "^[A-Z]{3}$" }, "campaign_id": { "$ref": "#/$defs/s1" }, "campaign_name": { "type": "string", "maxLength": 200 }, "adset_id": { "$ref": "#/$defs/s1" }, "ad_id": { "$ref": "#/$defs/s1" }, "date_start": { "$ref": "#/$defs/s2" }, "date_stop": { "$ref": "#/$defs/s2" }, "spend": { "type": "string", "pattern": "^\\d{1,12}(?:\\.\\d{1,6})?$" }, "clicks": { "type": "string", "pattern": "^\\d{1,15}$" }, "actions": { "$ref": "#/$defs/s0" }, "action_values": { "$ref": "#/$defs/s0" } }, "required": [ "account_id", "account_currency", "campaign_id", "date_start", "date_stop" ], "additionalProperties": false } } }, "required": [ "workspace_id", "source_kind", "source_id", "provider_api_version", "provider_account_id", "currency", "timezone", "level", "start_date", "end_date", "action_attribution_windows", "action_report_time", "conversion_action_type", "revenue_action_type", "complete", "rows" ], "additionalProperties": false, "$defs": { "s0": { "maxItems": 100, "type": "array", "items": { "type": "object", "properties": { "action_type": { "type": "string", "pattern": "^[a-z][a-z0-9_.]{0,99}$" }, "value": { "type": "string", "pattern": "^\\d{1,12}(?:\\.\\d{1,6})?$" }, "1d_click": { "type": "string", "pattern": "^\\d{1,12}(?:\\.\\d{1,6})?$" }, "7d_click": { "type": "string", "pattern": "^\\d{1,12}(?:\\.\\d{1,6})?$" }, "1d_view": { "type": "string", "pattern": "^\\d{1,12}(?:\\.\\d{1,6})?$" } }, "required": [ "action_type" ], "additionalProperties": false } }, "s1": { "type": "string", "pattern": "^[1-9]\\d{1,24}$" }, "s2": { "type": "string", "pattern": "^\\d{4}-\\d{2}-\\d{2}$" }, "s3": { "type": "string", "pattern": "^[a-z][a-z0-9_.]{0,99}$" } } } ``` ## 结构化输出 此 schema 描述成功工具结果中的 structuredContent。MCP 响应也包含 content，并可能在调用失败时设置 isError。对于发布，请读取帖子的最终结果，不要把获接受的请求或文字响应当作确认。链接的 API 操作说明了权限和重试规则。 ```json { "type": "object", "properties": { "contract_version": { "type": "string", "const": "ad-performance/v1" }, "source_id": { "type": "string", "maxLength": 100 }, "source_sha256": { "type": "string", "pattern": "^[a-f0-9]{64}$" }, "identity_verification": { "type": "string", "enum": [ "customer_supplied", "accepted_provider_grant" ] }, "currency": { "type": "string", "pattern": "^[A-Z]{3}$" }, "timezone": { "type": "string", "maxLength": 100 }, "selection": { "type": "object", "properties": { "provider_api_version": { "type": "string", "const": "v26.0" }, "provider_account_id": { "type": "string", "pattern": "^[1-9]\\d{1,24}$" }, "currency": { "type": "string", "pattern": "^[A-Z]{3}$" }, "timezone": { "type": "string", "maxLength": 100 }, "level": { "type": "string", "enum": [ "campaign", "adset", "ad" ] }, "start_date": { "type": "string", "pattern": "^\\d{4}-\\d{2}-\\d{2}$" }, "end_date": { "type": "string", "pattern": "^\\d{4}-\\d{2}-\\d{2}$" }, "action_attribution_windows": { "minItems": 1, "maxItems": 1, "type": "array", "items": { "type": "string", "enum": [ "1d_click", "7d_click", "1d_view" ] } }, "action_report_time": { "type": "string", "enum": [ "impression", "conversion" ] }, "conversion_action_type": { "type": "string", "maxLength": 100 }, "revenue_action_type": { "type": "string", "maxLength": 100 } }, "required": [ "provider_api_version", "provider_account_id", "currency", "timezone", "level", "start_date", "end_date", "action_attribution_windows", "action_report_time", "conversion_action_type", "revenue_action_type" ], "additionalProperties": false }, "complete": { "type": "boolean" }, "rows": { "maxItems": 500, "type": "array", "items": { "type": "object", "properties": { "row_id": { "type": "string", "maxLength": 100 }, "metrics": { "type": "object", "properties": { "spend": { "type": "object", "properties": { "value": { "anyOf": [ { "type": "string", "pattern": "^\\d{1,24}(?:\\.\\d{1,6})?$" }, { "type": "null" } ] }, "unit": { "type": "string", "enum": [ "currency", "count", "currency_per_click", "currency_per_conversion", "ratio" ] }, "availability": { "type": "string", "enum": [ "available", "missing_input", "zero_denominator", "incompatible", "partial" ] }, "reason": { "anyOf": [ { "type": "string", "maxLength": 300 }, { "type": "null" } ] }, "input_refs": { "maxItems": 2000, "type": "array", "items": { "type": "string", "maxLength": 300 } } }, "required": [ "value", "unit", "availability", "reason", "input_refs" ], "additionalProperties": false }, "clicks": { "type": "object", "properties": { "value": { "anyOf": [ { "type": "string", "pattern": "^\\d{1,24}(?:\\.\\d{1,6})?$" }, { "type": "null" } ] }, "unit": { "type": "string", "enum": [ "currency", "count", "currency_per_click", "currency_per_conversion", "ratio" ] }, "availability": { "type": "string", "enum": [ "available", "missing_input", "zero_denominator", "incompatible", "partial" ] }, "reason": { "anyOf": [ { "type": "string", "maxLength": 300 }, { "type": "null" } ] }, "input_refs": { "maxItems": 2000, "type": "array", "items": { "type": "string", "maxLength": 300 } } }, "required": [ "value", "unit", "availability", "reason", "input_refs" ], "additionalProperties": false }, "conversions": { "type": "object", "properties": { "value": { "anyOf": [ { "type": "string", "pattern": "^\\d{1,24}(?:\\.\\d{1,6})?$" }, { "type": "null" } ] }, "unit": { "type": "string", "enum": [ "currency", "count", "currency_per_click", "currency_per_conversion", "ratio" ] }, "availability": { "type": "string", "enum": [ "available", "missing_input", "zero_denominator", "incompatible", "partial" ] }, "reason": { "anyOf": [ { "type": "string", "maxLength": 300 }, { "type": "null" } ] }, "input_refs": { "maxItems": 2000, "type": "array", "items": { "type": "string", "maxLength": 300 } } }, "required": [ "value", "unit", "availability", "reason", "input_refs" ], "additionalProperties": false }, "attributed_revenue": { "type": "object", "properties": { "value": { "anyOf": [ { "type": "string", "pattern": "^\\d{1,24}(?:\\.\\d{1,6})?$" }, { "type": "null" } ] }, "unit": { "type": "string", "enum": [ "currency", "count", "currency_per_click", "currency_per_conversion", "ratio" ] }, "availability": { "type": "string", "enum": [ "available", "missing_input", "zero_denominator", "incompatible", "partial" ] }, "reason": { "anyOf": [ { "type": "string", "maxLength": 300 }, { "type": "null" } ] }, "input_refs": { "maxItems": 2000, "type": "array", "items": { "type": "string", "maxLength": 300 } } }, "required": [ "value", "unit", "availability", "reason", "input_refs" ], "additionalProperties": false }, "cpc": { "type": "object", "properties": { "value": { "anyOf": [ { "type": "string", "pattern": "^\\d{1,24}(?:\\.\\d{1,6})?$" }, { "type": "null" } ] }, "unit": { "type": "string", "enum": [ "currency", "count", "currency_per_click", "currency_per_conversion", "ratio" ] }, "availability": { "type": "string", "enum": [ "available", "missing_input", "zero_denominator", "incompatible", "partial" ] }, "reason": { "anyOf": [ { "type": "string", "maxLength": 300 }, { "type": "null" } ] }, "input_refs": { "maxItems": 2000, "type": "array", "items": { "type": "string", "maxLength": 300 } } }, "required": [ "value", "unit", "availability", "reason", "input_refs" ], "additionalProperties": false }, "cpa": { "type": "object", "properties": { "value": { "anyOf": [ { "type": "string", "pattern": "^\\d{1,24}(?:\\.\\d{1,6})?$" }, { "type": "null" } ] }, "unit": { "type": "string", "enum": [ "currency", "count", "currency_per_click", "currency_per_conversion", "ratio" ] }, "availability": { "type": "string", "enum": [ "available", "missing_input", "zero_denominator", "incompatible", "partial" ] }, "reason": { "anyOf": [ { "type": "string", "maxLength": 300 }, { "type": "null" } ] }, "input_refs": { "maxItems": 2000, "type": "array", "items": { "type": "string", "maxLength": 300 } } }, "required": [ "value", "unit", "availability", "reason", "input_refs" ], "additionalProperties": false }, "attributed_roas": { "type": "object", "properties": { "value": { "anyOf": [ { "type": "string", "pattern": "^\\d{1,24}(?:\\.\\d{1,6})?$" }, { "type": "null" } ] }, "unit": { "type": "string", "enum": [ "currency", "count", "currency_per_click", "currency_per_conversion", "ratio" ] }, "availability": { "type": "string", "enum": [ "available", "missing_input", "zero_denominator", "incompatible", "partial" ] }, "reason": { "anyOf": [ { "type": "string", "maxLength": 300 }, { "type": "null" } ] }, "input_refs": { "maxItems": 2000, "type": "array", "items": { "type": "string", "maxLength": 300 } } }, "required": [ "value", "unit", "availability", "reason", "input_refs" ], "additionalProperties": false } }, "required": [ "spend", "clicks", "conversions", "attributed_revenue", "cpc", "cpa", "attributed_roas" ], "additionalProperties": false } }, "required": [ "row_id", "metrics" ], "additionalProperties": false } }, "totals": { "type": "object", "properties": { "spend": { "type": "object", "properties": { "value": { "anyOf": [ { "type": "string", "pattern": "^\\d{1,24}(?:\\.\\d{1,6})?$" }, { "type": "null" } ] }, "unit": { "type": "string", "enum": [ "currency", "count", "currency_per_click", "currency_per_conversion", "ratio" ] }, "availability": { "type": "string", "enum": [ "available", "missing_input", "zero_denominator", "incompatible", "partial" ] }, "reason": { "anyOf": [ { "type": "string", "maxLength": 300 }, { "type": "null" } ] }, "input_refs": { "maxItems": 2000, "type": "array", "items": { "type": "string", "maxLength": 300 } } }, "required": [ "value", "unit", "availability", "reason", "input_refs" ], "additionalProperties": false }, "clicks": { "type": "object", "properties": { "value": { "anyOf": [ { "type": "string", "pattern": "^\\d{1,24}(?:\\.\\d{1,6})?$" }, { "type": "null" } ] }, "unit": { "type": "string", "enum": [ "currency", "count", "currency_per_click", "currency_per_conversion", "ratio" ] }, "availability": { "type": "string", "enum": [ "available", "missing_input", "zero_denominator", "incompatible", "partial" ] }, "reason": { "anyOf": [ { "type": "string", "maxLength": 300 }, { "type": "null" } ] }, "input_refs": { "maxItems": 2000, "type": "array", "items": { "type": "string", "maxLength": 300 } } }, "required": [ "value", "unit", "availability", "reason", "input_refs" ], "additionalProperties": false }, "conversions": { "type": "object", "properties": { "value": { "anyOf": [ { "type": "string", "pattern": "^\\d{1,24}(?:\\.\\d{1,6})?$" }, { "type": "null" } ] }, "unit": { "type": "string", "enum": [ "currency", "count", "currency_per_click", "currency_per_conversion", "ratio" ] }, "availability": { "type": "string", "enum": [ "available", "missing_input", "zero_denominator", "incompatible", "partial" ] }, "reason": { "anyOf": [ { "type": "string", "maxLength": 300 }, { "type": "null" } ] }, "input_refs": { "maxItems": 2000, "type": "array", "items": { "type": "string", "maxLength": 300 } } }, "required": [ "value", "unit", "availability", "reason", "input_refs" ], "additionalProperties": false }, "attributed_revenue": { "type": "object", "properties": { "value": { "anyOf": [ { "type": "string", "pattern": "^\\d{1,24}(?:\\.\\d{1,6})?$" }, { "type": "null" } ] }, "unit": { "type": "string", "enum": [ "currency", "count", "currency_per_click", "currency_per_conversion", "ratio" ] }, "availability": { "type": "string", "enum": [ "available", "missing_input", "zero_denominator", "incompatible", "partial" ] }, "reason": { "anyOf": [ { "type": "string", "maxLength": 300 }, { "type": "null" } ] }, "input_refs": { "maxItems": 2000, "type": "array", "items": { "type": "string", "maxLength": 300 } } }, "required": [ "value", "unit", "availability", "reason", "input_refs" ], "additionalProperties": false }, "cpc": { "type": "object", "properties": { "value": { "anyOf": [ { "type": "string", "pattern": "^\\d{1,24}(?:\\.\\d{1,6})?$" }, { "type": "null" } ] }, "unit": { "type": "string", "enum": [ "currency", "count", "currency_per_click", "currency_per_conversion", "ratio" ] }, "availability": { "type": "string", "enum": [ "available", "missing_input", "zero_denominator", "incompatible", "partial" ] }, "reason": { "anyOf": [ { "type": "string", "maxLength": 300 }, { "type": "null" } ] }, "input_refs": { "maxItems": 2000, "type": "array", "items": { "type": "string", "maxLength": 300 } } }, "required": [ "value", "unit", "availability", "reason", "input_refs" ], "additionalProperties": false }, "cpa": { "type": "object", "properties": { "value": { "anyOf": [ { "type": "string", "pattern": "^\\d{1,24}(?:\\.\\d{1,6})?$" }, { "type": "null" } ] }, "unit": { "type": "string", "enum": [ "currency", "count", "currency_per_click", "currency_per_conversion", "ratio" ] }, "availability": { "type": "string", "enum": [ "available", "missing_input", "zero_denominator", "incompatible", "partial" ] }, "reason": { "anyOf": [ { "type": "string", "maxLength": 300 }, { "type": "null" } ] }, "input_refs": { "maxItems": 2000, "type": "array", "items": { "type": "string", "maxLength": 300 } } }, "required": [ "value", "unit", "availability", "reason", "input_refs" ], "additionalProperties": false }, "attributed_roas": { "type": "object", "properties": { "value": { "anyOf": [ { "type": "string", "pattern": "^\\d{1,24}(?:\\.\\d{1,6})?$" }, { "type": "null" } ] }, "unit": { "type": "string", "enum": [ "currency", "count", "currency_per_click", "currency_per_conversion", "ratio" ] }, "availability": { "type": "string", "enum": [ "available", "missing_input", "zero_denominator", "incompatible", "partial" ] }, "reason": { "anyOf": [ { "type": "string", "maxLength": 300 }, { "type": "null" } ] }, "input_refs": { "maxItems": 2000, "type": "array", "items": { "type": "string", "maxLength": 300 } } }, "required": [ "value", "unit", "availability", "reason", "input_refs" ], "additionalProperties": false } }, "required": [ "spend", "clicks", "conversions", "attributed_revenue", "cpc", "cpa", "attributed_roas" ], "additionalProperties": false }, "gaps": { "maxItems": 1000, "type": "array", "items": { "type": "string", "maxLength": 300 } }, "suggestions": { "maxItems": 3, "type": "array", "items": { "type": "object", "properties": { "rule_id": { "type": "string", "enum": [ "supply_revenue", "review_comparable_creative_test", "complete_coverage" ] }, "rule_version": { "type": "number", "const": 1 }, "proposal": { "type": "string", "maxLength": 600 }, "input_refs": { "maxItems": 2000, "type": "array", "items": { "type": "string", "maxLength": 300 } }, "limitations": { "type": "string", "const": "Observational comparison only; no causal uplift or profitability claim. Human review required." } }, "required": [ "rule_id", "rule_version", "proposal", "input_refs", "limitations" ], "additionalProperties": false } } }, "required": [ "contract_version", "source_id", "source_sha256", "identity_verification", "currency", "timezone", "selection", "complete", "rows", "totals", "gaps", "suggestions" ], "$schema": "http://json-schema.org/draft-07/schema#", "additionalProperties": false } ``` ## 工具调用示例 这些示例使用已依schema检查的虚构值。请将 ID 替换为你有权使用的 ID、将媒体替换为已就绪素材，并将日期替换为已确认的发布时间。提交写入前，请检查账号资格。本页不会发送 API 请求。 ```json { "name": "sosoapi_ads_performance_analyze", "arguments": { "workspace_id": "11111111-1111-4111-8111-111111111111", "source_kind": "customer_import", "source_id": "example", "provider_api_version": "v26.0", "provider_account_id": "12345", "currency": "USD", "timezone": "UTC", "level": "campaign", "start_date": "2099-01-15", "end_date": "2099-01-15", "action_attribution_windows": [ "1d_click" ], "action_report_time": "impression", "conversion_action_type": "example", "revenue_action_type": "example", "complete": false, "rows": [] } } ``` structuredContent ```json { "contract_version": "ad-performance/v1", "source_id": "example", "source_sha256": "aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa", "identity_verification": "customer_supplied", "currency": "USD", "timezone": "UTC", "selection": { "provider_api_version": "v26.0", "provider_account_id": "12345", "currency": "USD", "timezone": "UTC", "level": "campaign", "start_date": "2099-01-15", "end_date": "2099-01-15", "action_attribution_windows": [ "1d_click" ], "action_report_time": "impression", "conversion_action_type": "example", "revenue_action_type": "example" }, "complete": false, "rows": [], "totals": { "spend": { "value": null, "unit": "currency", "availability": "available", "reason": null, "input_refs": [] }, "clicks": { "value": null, "unit": "currency", "availability": "available", "reason": null, "input_refs": [] }, "conversions": { "value": null, "unit": "currency", "availability": "available", "reason": null, "input_refs": [] }, "attributed_revenue": { "value": null, "unit": "currency", "availability": "available", "reason": null, "input_refs": [] }, "cpc": { "value": null, "unit": "currency", "availability": "available", "reason": null, "input_refs": [] }, "cpa": { "value": null, "unit": "currency", "availability": "available", "reason": null, "input_refs": [] }, "attributed_roas": { "value": null, "unit": "currency", "availability": "available", "reason": null, "input_refs": [] } }, "gaps": [], "suggestions": [] } ``` ## 底层 API 操作 - [/advertising-api/performance/analyze](https://sosoapi.ai/zh-hans/docs/api/advertising-api-performance-analyze)